The GOLIN Miami agency invited me to renew the visual identity of the The Facts Now Campaign videos. They wanted a look that could get more attention for the subject, the tobacco issues.
The brand, The Facts Now,  is a part of Tobacco Free Florida and focuses on preventing teens and young adults from starting to smoke by providing them the facts they need to make decisions in their day to day.
There were 36 videos for social media. We liked very much the result.
I made a compilation of some of these videos  and highlighted some style frames and animations. I hope you like it!

Agency: GOLIN Miami
Art Direction and Motion design: Lucas Mariano

Style Frames​​​​​​​
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