Em 2016, como de costume, fiquei responsável pela campanha de arrecadação de brinquedos e livros do grupo Condutores do Riso. Contudo, dessa vez quis fazer algo diferente. A ideia foi pegar a estética e locução de comerciais de varejo de famosas empresas brasileiras e colocá-las a trabalho da caridade. Brincando com expressões marcantes destes comerciais, o vídeo trás um tom bem divertido! Na parte gráfica quis trabalhar com personagens e um visual bem 2D ( até mesmo com shaders específicos para os objetos 3D). Foi divertidíssimo produzir esse material. Espero que goste!
Script: Lucas Mariano
Design, Illustration, Animation, Sound design: Lucas Mariano
Voice Over: Alex Studio
This year, as usual, I was in charge of the book-and-toy-colletion campaing by Condutores do Riso. However, this time I wanted to make something different. The idea was to use the look and voice-over from famous Brazilian retail companies' commercials and put them to work along with charity. Using striking expressions by these advertisements, the video came in a very funny mood! In the design part I wanted to work with characters and a strong 2D look (including specific shaders for 3D models). It was very funny making this material. I hope you like it!
Script: Lucas Mariano
Design, Illustration, Animation, Sound design: Lucas Mariano
Voice Over: Alex Studio
This year, as usual, I was in charge of the book-and-toy-colletion campaing by Condutores do Riso. However, this time I wanted to make something different. The idea was to use the look and voice-over from famous Brazilian retail companies' commercials and put them to work along with charity. Using striking expressions by these advertisements, the video came in a very funny mood! In the design part I wanted to work with characters and a strong 2D look (including specific shaders for 3D models). It was very funny making this material. I hope you like it!
